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How do you integrate an electrifying innovative experience in a classic performance machine. We began with research into uncovering what specific details and elements currently curated the ultimate Porsche experience and how we could push the boundaries into the future for a company with a near century old legacy. We were presented a challenge to integrate innovation without sacrificing the rich history drivers cherish. What happens when an iconic company with a powerful history pushes the boundaries of innovation? An electrifying cockpit straight from the future, inside the ultimate machine, where design and performance complement one another, without sacrificing comfort.

Our goal was to provide a glimpse in the future as an iconic powerhouse begins pushing the boundaries of innovation and technology on a timeless machine. We dissected the overall experience and elements of existing electric automobiles owners and began looking into ways we could integrate feedback to electrify the Porsche experience. We were able to influence the launch of an innovative performance machine with perhaps the largest risk the automobile manufacture has faced to date.