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The Nike Basketball seasonal campaign, Come out of Nowhere, portrays and highlights the history and process of athletes becoming stars. The campaign inspires each person to cultivate their own story and symbolizes why they belong where they are. The shared journey sheds light on all the doubts, worries, and fears the legends experienced on their journey towards excellence. The media plays a significant role in casting doubts upon the players. Contrary to all the negative acknowledgement the athletes received throughout their process, their true talents surfaced. The stories were brought to life on twitter moments which resulted in top trending stories.